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Words that sell
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Richard Bayan |
Recommends, useful words and phrases for slogans, invitations, openings, transitions, and conclusions, and includes advice on advertisting strategies. |
OL15931500W |
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Hey, Whipple, squeeze this
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Luke Sullivan |
"The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the fiel… |
OL20039991W |
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Advertising secrets of the written word
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Joseph Sugarman |
Explains how to write advertising copy for a mail order advertisement. The opening section covers the principles of copywriting including the graphic elements of an ad, the first sentence, and creati… |
OL2265073W |
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Zen yang chuang zuo guang gao
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James Webb Young |
Ben shu shou lu le mei guo bu tong xue pai de guang gao xue lun wen, lun shu le guang gao ren ru he shi guang gao fa sheng gong xiao ; tan guang gao chuang yi de yuan ze ; chan shu guang gao chuang z… |
OL24947980W |
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Breakthrough advertising
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Eugène Schwartz,Eugene Schwartz,Eugene M. Schwartz,eugene m. schwartz |
Great book on how to become a skilled copywriter. |
OL2625224W |
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Net Words
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Nick Usborne |
In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn’t and shows you how to create copy for w… |
OL282230W |
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How to write great copy
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Dominic Gettins |
Copywriting is not taught in schools, or even advertising agencies, yet it is a powerful force in creating wealth, launching products, or even winning elections. But can a creative act be taught? Dom… |
OL5842297W |
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Web Copy That Sells
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Maria Veloso |
When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worke… |
OL8509079W |