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Ads to icons
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Paul Springer |
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies wh… |
OL13592411W |
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Girl before a mirror
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Liza Palmer |
"An account executive in a Mad Men world, Anna Wyatt is at a crossroads. Recently divorced, she's done a lot of emotional housecleaning, including a self-imposed dating sabbatical. But now that she's… |
OL19994433W |
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Profit with purpose
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Teneshia Jackson Warner |
xix, 219 p. : 24 cm |
OL23221889W |
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Ouvrez vite! Faites la bonne offre, au bon client, au bon moment
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Alain Samson |
Comment mettre au point la combinaison gagnante en marketing direct. La disquette contient des "infopubs" et un diagnostic qui aide à évaluer les connaissances dans ce domaine. Approche interactive. |
OL24845402W |
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Advertising and the mind of the consumer
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Max Sutherland |
Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd internation… |
OL4056084W |
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Can we do that?!
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Peter Shankman |
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles… |
OL8204750W |