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Loveworks
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Sheehan, Brian Associate Professor |
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks… |
OL19968844W |
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Persuasion in advertising
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John O'Shaughnessy |
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This… |
OL3515294W |
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Advertising and the mind of the consumer
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Max Sutherland |
Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd internation… |
OL4056084W |
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The codes of advertising
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Sut Jhally |
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertiser… |
OL4276234W |
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The Seven Lost Secrets of Success
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Joe Vitale |
Praise for The Seven Lost Secretsof Success "Buy this book, apply these secrets, and your prosperity will be assured." -Dan McComas, President, Dan McComas Associates, Marketing & Management Con… |
OL5833571W |