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Posters, propaganda, & persuasion in election campaigns around the world and through history
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Steven A. Seidman |
"How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around t… |
OL11720662W |
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Campaign communication and political marketing
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Philippe J. Maarek |
"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics… |
OL15979951W |
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Political advertising in the United States
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Erika Franklin Fowler |
"Political advertising is as important as ever-ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a c… |
OL20024952W |
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In defense of negativity
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John Gray Geer |
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government its… |
OL2988367W |