Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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All for one | Andrew Sobel | Corporate clients are demanding more value from their external advisors, and consolidating their business around a smaller number of firms. These trends are forcing a variety of service providers--fr… | OL13694777W |
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Designing and delivering superior customer value | Art Weinstein,William C. Johnson | "This new book is a guide to retaining your existing customers and to gaining loyal new customers.". "Features: employs a values-based decision making framework; written by the marketing professors … | OL1852494W |