Books

2 results found
Title Authors Description OpenBook ID
Branding Branding Stephen Coomber Fast track route to mastering brands and branding Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand Examp… OL15174326W
Where do all the paperclips go-- and 127 other business and career conundrums Where do all the paperclips go-- and 127 other business and career conundrums Stephen Coomber,Steve Coomber,Marc Woods At last, a book about business that you'll actually want to read. Ever wondered how easy it is to fiddle your expenses, why you feel curiously ill at ease without your BlackBerry, or what the Japanes… OL9010722W