Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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Marketing concepts and strategies | Sally Dibb | 'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includ… | OL21179762W |
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Marketing essentials | Sally Dibb | This title covers the issues relating to marketing in consumer goods markets, business-to-business markets and for services. | OL24175222W |