Books
1 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
|
New product development for dummies | Robin Karol | The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exis… | OL12515603W |