Books
2 results found| Title | Authors | Description | OpenBook ID | |
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Pre-Suasion | Robert B. Cialdini | The author of the legendary bestseller *Influence*, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in th… | OL17592794W |
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Influence | Robert B. Cialdini | Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding fi… | OL3902892W |