Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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Quantitative Models in Marketing Research | Philip Hans Franses | Recent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the e… | OL15176286W |
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A concise introduction to econometrics | Philip Hans Franses | In this short and very practical introduction to econometrics Philip Hans Franses guides the reader through the essential concepts of econometrics. Central to the book are practical questions in vari… | OL2745413W |