Books
2 results found| Title | Authors | Description | OpenBook ID | |
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Malcolm McDonald on marketing planning | McDonald, Malcolm. | Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real worl… | OL2239128W |
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Key marketing concepts | McDonald, Malcolm.,Mike Meldrum | This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those … | OL24418083W |