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Managing global innovation
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Oliver Gassmann,Roman Boutellier,Maximilian von Zedtwitz |
What are the secrets of competitive R & D on a global scale? The nineties have seen the largest international R & D expansion ever. Investigating more than 1000 R & D laboratories of 80 companies, th… |
OL19885466W |
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Managing global innovation
|
Oliver Gassmann,Roman Boutellier,Maximilian Von Zedtwitz |
What are the secrets of competitive R&D on a global scale? Based on empirical research of over 240 interviews, the authors present new concepts and trends in global R&D management. Case studies from … |
OL19885467W |