Books
2 results found| Title | Authors | Description | OpenBook ID | |
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Buy ology | Martin Lindström | Lindstrom presents the findings from his three-year, seven-million-dollar neuromarketing study, an experiment that peered inside the brains of 2,000 volunteers from around the world as they encounte… | OL19951886W |
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Small data | Martin Lindström | "Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover the… | OL20025489W |