Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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Emerging perspectives on services marketing | Leonard L. Berry,Leonard T. Berry,G Lynn Shostak | vi, 146 p. : 28 cm | OL18840205W |
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Discovering the soul of service | Leonard L. Berry | "From Berry's exacting study of fourteen mature, highly successful, labor-intensive companies comes an astonishing revelation: the single most important factor in building a lasting service business … | OL1953903W |