Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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The Business of Brands | Jon Miller | This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on th… | OL15185932W |
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Aristotle's Nicomachean ethics | Jon Miller | "Aristotle's Nicomachean Ethics is one of the most important ethical treatises ever written, and has had a profound influence on the subsequent development of ethics and moral psychology. This collec… | OL16298406W |