Books
3 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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Firms of Endearment | Jagdish N. Sheth | It's a fact: People are increasingly searching for higher meaning in their lives, not just more possessions. This trend is transforming the marketplace, the workplace, and the very soul of capitalism… | OL15023090W |
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Theoretical foundations in marketing ethics | Jagdish N. Sheth,Atul Parvatiyar | xvii, 202 p. : 24 cm | OL18433146W |
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Customer relationship management | Jagdish N. Sheth,Atul Parvatiyar | Papers presented at an international conference. | OL19164123W |