Books

3 results found
Title Authors Description OpenBook ID
Public sector management Public sector management Ian Chaston "Public Sector Management is a core textbook that provides a historical background to the emergence and development of the public sector. It offers an up-to-date and stimulating assessment of the con… OL16134383W
Technological Entrepreneur's Playbook Technological Entrepreneur's Playbook Ian Chaston 1 online resource (1 PDF (xi, 179 pages)) OL26561756W
Boomer marketing Boomer marketing Ian Chaston Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. … OL528256W