Books
2 results found| Title | Authors | Description | OpenBook ID | |
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What Clients Love | Harry Beckwith | Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass com… | OL60362W |
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Selling the Invisible | Harry Beckwith | SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational br… | OL60363W |