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From Quackery to Credibility. Unconventional Healthcare in the Era of HighTech Medicine.
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Gilbert Mertens |
Is it not a paradox that people are losing faith in modern medicine and pharmacology, turning instead to alternative or complementary healthcare, herbal remedies and functional foods, at a time when … |
OL15490948W |
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Beyond The Blockbuster Drug
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Gilbert Mertens |
See the description "about the book".
In this book, Gilbert Mertens, a renowed strategic thinker, coined the term "nichebusters". In 2000, he already came up with facts and figures about the de… |
OL15493174W |
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Direct-To-Consumer Advertising For Prescription Drugs
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Gilbert Mertens |
A wake up call for all the Europeans who are refused necessary treatment because Governments want to reduce healthcare budgets. |
OL15493176W |
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Mastering the Complexities of Women's Healthcare
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Gilbert Mertens |
This book gives us an unexpected, complete picture of the history, the present and the future of women's healthcare.
Know the answers to questions such as: What do declining oestrogen levels mean f… |
OL15675305W |
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Rx-To-OTC Switch - The Strategies Behind Switches.
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Gilbert Mertens |
From prescription medicines to the battle for non-prescription market share. Facts, Figures, In-depth analysis of past and present corporate, and specific branded medicines switch strategies from pre… |
OL17320099W |
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Communicatie. Een evoluerend begrip, een nieuwe woordenschat
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Gilbert Mertens,Stefan Lievens |
The authors perfectly describe an impressive series of new words used by the Flemish media/communication experts.
The foreword has been written by Mr. Willy Claes, Vice Premier Minister of Belgium a… |
OL4032754W |