Books

6 results found
Title Authors Description OpenBook ID
From Quackery to Credibility. Unconventional Healthcare in the Era of HighTech Medicine. From Quackery to Credibility. Unconventional Healthcare in the Era of HighTech Medicine. Gilbert Mertens Is it not a paradox that people are losing faith in modern medicine and pharmacology, turning instead to alternative or complementary healthcare, herbal remedies and functional foods, at a time when … OL15490948W
Beyond The Blockbuster Drug Beyond The Blockbuster Drug Gilbert Mertens See the description "about the book". In this book, Gilbert Mertens, a renowed strategic thinker, coined the term "nichebusters". In 2000, he already came up with facts and figures about the de… OL15493174W
Direct-To-Consumer Advertising For Prescription Drugs Direct-To-Consumer Advertising For Prescription Drugs Gilbert Mertens A wake up call for all the Europeans who are refused necessary treatment because Governments want to reduce healthcare budgets. OL15493176W
Mastering the Complexities of Women's Healthcare Mastering the Complexities of Women's Healthcare Gilbert Mertens This book gives us an unexpected, complete picture of the history, the present and the future of women's healthcare. Know the answers to questions such as: What do declining oestrogen levels mean f… OL15675305W
Rx-To-OTC Switch  - The Strategies Behind Switches. Rx-To-OTC Switch - The Strategies Behind Switches. Gilbert Mertens From prescription medicines to the battle for non-prescription market share. Facts, Figures, In-depth analysis of past and present corporate, and specific branded medicines switch strategies from pre… OL17320099W
Communicatie. Een evoluerend begrip, een nieuwe woordenschat Communicatie. Een evoluerend begrip, een nieuwe woordenschat Gilbert Mertens,Stefan Lievens The authors perfectly describe an impressive series of new words used by the Flemish media/communication experts. The foreword has been written by Mr. Willy Claes, Vice Premier Minister of Belgium a… OL4032754W