Books

2 results found
Title Authors Description OpenBook ID
International marketing research International marketing research C. Samuel Craig,Susan P. Douglas The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of resear… OL14868069W
International marketing research International marketing research C. Samuel Craig,Susan P. Douglas "International Marketing Research is widely regarded as the definitive textbook in its field. The third edition is completely updated to reflect changes in both the structure and practice of internat… OL20925370W