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Happy customers everywhere
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Bernd Schmitt |
"The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal bas… |
OL16215963W |
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Build your own garage
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Bernd Schmitt |
"Bernd H. Schmitt and Laura Brown introduce a groundbreaking model of a creative organization they call "The Garage." This new framework demonstrates how any executive can manage the creative tension… |
OL17882200W |
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There's no business that's not show business
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David L. Rogers,Karen Vrotsos,Bernd Schmitt |
Say goodbye to "business as usual"-to succeed today you need show business! How do you market in today’s "experience culture"-as conventional advertising grows increasingly ineffective, and customers… |
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