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Kids and branding in a digital world
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Barrie Gunter |
"This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and the… |
OL20038491W |
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News and the Net
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Barrie Gunter |
"The book focuses on the migration of newspapers onto the Internet, but also examines the development of news Web sites by other news organizations. The book offers a historical perspective by tracin… |
OL556880W |
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Violence on television
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Barrie Gunter |
"This book presents the findings of the largest British study of violence on TV ever undertaken. The research was funded by the broadcasting industry and was designed to provide an up-to-date snapsho… |
OL556901W |