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The Origin of Brands
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Al Ries,Laura Ries |
Bestselling authors Al and Laura Ries return with a unique look at the process of brand building. They show how successful new brands have been created in the past, and go on to demonstrate how today… |
OL1892664W |
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War in the boardroom
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Al Ries |
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing — and argue that the solution lies not in what we think but in how we thinkThere's… |
OL1892666W |
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Guang gao gong xin zhan lue
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Al Ries |
"Ding wei " shi yong lai zhang wo dang jin chuan bo guo duo she hui zhong de chuan bo nan ti, shi guang gao qu de gao du xiao guo de zhong yao li lun. ben shu dui " pin pai ding wei " de yi yi, gui z… |
OL24892359W |