Marketing Strategy (Fundraising)

By Peter Maple

Subjects: charity, not for profit, public benefit, spectrum of philanthropy, social enterprise, social marketing, fundraising, voluntary sector

Description: Good guide to understanding the concept and practice of Social Marketing - as used by charities, social enterprises and other not for profits. Set text for postgraduate courses in charity marketing and fundraising. Pragmatic ideas and excellent case study materials set in in an accessable format.