E-preneur

By Richard J. Goossen

Subjects: Electronic commerce, Internet industry, Economic aspects of Web 2.0, Collective behavior, Web 2.0, Economic aspects of Collective behavior, Entrepreneurship, Economic aspects

Description: By getting direct involvement from their customers, you can generate ideas, market test new products and create brand advocates more effectively and efficiently than by using traditional methods, e-preneur is the first book to survey, analyse and make sense of how to harness this powerful new marketing tool.