The business-oriented CIO

By George Tillmann

Subjects: Economic aspects of Consumer satisfaction, Executives, Information technology, management, Management, Nonfiction, Information technology, Economic aspects, Business, Economic aspects of Information technology, Chief information officers, Business planning, Consumer satisfaction

Description: The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e-commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner.