Ratings analysis

By James Webster, Patricia F. Phalen, Lawrence W. Lichty, James G. Webster

Subjects: Television programs, rating, Technology & Industrial Arts, Television audiences, Mass Media - General, General, Ratings, Television programs, Performing Arts / Mass Media, Television - General, Marketing - Research, Media studies, Radio programs, Rating, Methodology, Radio audiences, Performing Arts, Television viewers, Performing Arts/Dance

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