Giants of Enterprise

By Richard S. Tedlow

Subjects: Biography, Executives, Biographies, Case studies, Nonfiction, Businesspeople, biography, Ondernemers, Grandes entreprises, Hommes d'affaires, Businessmen, Cas, Études de, Big business, Chefs d'entreprise, Entrepreneurship, Business, Capitalistes et financiers, Entrepreneuriat, Capitalists and financiers

Description: Seven business innovators and the empires they built.The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera;. Thomas Watson of IBM;. Henry Ford and his automobile;. Charles Revson and his use of television advertising to drive massive sales for Revlon;. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;. Andrew Carnegie and his steel empire;. Sam Walton and his unprecedented retail machine, Wal-Mart.