
Format
By Gavin Ambrose, Paul Harris
Subjects: Format, Brochures, Périodiques, Design, Graphic arts, Graphic design, Pamphlets, Computers, Graphic design (Typography), Arts graphiques, Livres, Books, Periodicals, Mise en pages
Description: Basics Design: Format discusses the issue of physical dimension as a cornerstone of graphic design. Often overlooked due to its utilitarian nature, the size and shape of a product is nevertheless a key aspect of its eventual impact. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results, within all print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design. Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. Basics Design: Format provides a detailed guide to its successful implementation for students and professionals alike.
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