How to Succeed in Commercial Real Estate

By John L. Bowman

Subjects: Small business, Management, Real estate business, Commercial real estate

Description: The author provides a straightforward overview of the business of selling commercial property, including coverage of the four main specialty areas -- retail, office, industrial, and investment -- as well as crossovers and emerging specialties. Rather than pumping a "get rich quick" approach to selling, the author shows brokers that they don't have to sacrifice integrity and ethics to remain competitive and deal oriented.