Win-win?

By Andrew W. Cox

Subjects: Success in business, Samenwerkingsvormen (bedrijfseconomie), Unternehmen, Strategic alliances (Business), Geschäftsverbindung

Description: An analysis of the concept of win-win in business relationships, focused on strategic alliances, joint ventures and buyer and supplier exchange transactions, with focus on the problems of objective and subjective interests, power and contested exchange.