Rethinking Place Branding

By Gary Warnaby, Gregory John Ashworth, Mihalis Kavaratzis

Subjects: 3339, Sc513000, Suco41169, 5599, City planning & urban development, Business & economics -> economics -> urban economics, General, Urban & regional, Sck14000, 3857, Scw49000, Business & economics -> marketing -> principles of marketing, Brand name products, 4667, Professional, career & trade -> architecture -> general architecture & design, Social sciences -> political science -> public policy, Scj15000, 2900

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