From big data to big profits

By Russell Walker

Subjects: Big data, Management, Business--data processing, Management--data processing, Hf5548.2 .w2933 2015, Data processing, Business, Business, data processing, Management, data processing, 658/.0557

Description: Russell Walker investigates the use of big data to stimulate innovations in operational effectiveness and business growth. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of big data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way big data is created and used by companies. Companies looking to develop a big data strategy will find great value in the SIGMA framework, which he has developed to assess companies for big data readiness and provide direction on the steps necessary to get the most from big data.--Back cover.