Crafting and executing strategy

By Arthur A. Thompson, John Gamble, A. J. Strickland

Subjects: Stratégie de l'entreprise, Entreprise, Implementation, Étude de cas, Case studies, Strategic planning, Planification stratégique, Strategische Planung, Strategisches Management, Business planning

Description: Explains the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to.