Parasocial politics

By Jason Zenor

Subjects: Audiences, Popular culture, united states, Popular culture, Mass media

Description: Explores how consumers form complex relationships with media texts and characters, and how these readings exist in the nexus between real and fictional worlds. This collection of empirical studies uses various methodologies, including surveys, experiments, focus groups, and mixed methods, to analyze how actual consumers interpret the texts and the overt and covert political messages encoded in popular culture.--