Dethroning the king

By Julie MacIntosh

Subjects: Anheuser-Busch, inc, Consolidation and merger of corporations, Consolidation and merger of corporations, united states, BUSINESS & ECONOMICS / Mergers & Acquisitions

Description: How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing—and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfol.