Actionable web analytics

By Jason Burby, Shane Atchison

Subjects: Business enterprises, computer networks, Electronic commerce, Design, Computer networks, Business intelligence, Internet searching, Internet users, Web usage mining, Internet marketing, Management information systems, Data mining, Business enterprises, Data processing, Web sites, Statistics

Description: Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.