News for a change

By Lawrence Wallack, Lori Elizabeth Dorfman, Katie Woodruff, Iris Diaz, Lori Dorman, Lawrence Marshall Wallack

Subjects: Language Arts / Linguistics / Literacy, Social advocacy, Performing Arts/Dance, Sociology, Publicité-plaidoyer, Press and politics, Mass media, social aspects, Public relations, United States, Language Arts & Disciplines / Communication, Press and propaganda, Advocacy advertising, Politique et gouvernement, Communication, Politics and government, Journalism, Social change, Media Studies, Propaganda, Social Science, Presse et politique, Social issues, Media, information & communication industries, Presse et propagande, Mass media, Défense des droits économiques et sociaux, Mass Communication Media And Politics, General

Description: "This book serves as a blueprint for those wanting to increase the power and effectiveness of their social change efforts. Each chapter is jam-packed with basic principles, practical suggestions, clear examples, and specific tips to help put the power of the news media to work for social change. Most important, it provides approaches that you can apply now. From pitching stories to developing media bites to answering the questions you dread most, this book will help you become a media-savvy advocate. If you think it's time for a change, then News for a Change is the book for you."--BOOK JACKET.