Handbook of research on global diffusion of broadband data transmission

By Yogesh Kumar Dwivedi

Subjects: Internet industry, Attitudes, Broadband communication systems, Globalization, Internet users, Consumer behavior, Internet service providers, Social aspects, Internet, social aspects, Digital divide

Description: "This book explores broadband adoption and the digital divide through a global perspective, it provides research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. From over 100 noted experts in nearly 30 countries, this work allows policy makers, Internet service providers, and others to gain multicultural insight into what factors influence consumers' decisions to adopt broadband"--Provided by publisher.