Zero

By Pat Schleger

Subjects: Industrial design coordination, Designers, Commercial art, Graphic arts, History

Description: "Hans Schleger was a key figure in the history of graphic design, a pioneer of the concept of corporate identity whose work has been hugely influential for subsequent generations of designers and art directors.". "Signing his works Zero in deference to the reductionist principles of the Bauhaus, Schleger came to New York in 1924 and was one of a handful of European emigre artists and designers who brought the "modernist" approach to American advertising. Returning to Berlin in 1929, he worked for the English advertising agency Crawfords as art director, emigrating to England after Hitler came to power. His work for a range of British clients demonstrates his skill at combining photography, illustration, and type in humorous, sometimes surreal, and always ingenious ways.". "With a foreword by American design legend Paul Rand, Zero: Hans Schleger - A Life of Design is the first comprehensive survey of Hans Schleger's work. It includes drawing, painting, and photography as well as the graphic design work for which he was best known: posters, symbols, advertising and corporate design, and packaging."--BOOK JACKET.