Creativity, Inc.

By Ed Catmull, Amy Wallace, Ed Catmull Dr, Ed Catmull and Edwin E. Catmull and Amy Wallace

Subjects: BUSINESS & ECONOMICS / Leadership, Performing arts / film & video / direction & production, Organizational effectiveness, creativity, Pixar (firm), meetings, Corporate culture, Management, management, Creative ability in business, work, New York Times bestseller, Pixar (Firm), Work, Meetings, Business & economics / leadership, Pixar, collaboration, Pixar Animation, PERFORMING ARTS / Film & Video / Direction & Production, nyt:combined-print-and-e-book-nonfiction=2014-04-27, Biography & autobiography / business, Pixar animation, BIOGRAPHY & AUTOBIOGRAPHY / Business, Creativity, Collaboration

Description: Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”