When business meets culture

By Beatriz Muñoz-Seca, Josep Riverola

Subjects: Arts, BUSINESS & ECONOMICS / Organizational Behavior, Arts, management, BUSINESS & ECONOMICS / Industries / General, BUSINESS & ECONOMICS / Management, Economic aspects, Management

Description: "The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average_GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer"--