Multinational banking in China

By Mengchen

Subjects: Banks & Banking, International Banks and banking, BUSINESS & ECONOMICS, Banks and banking, china, Banks and banking, international

Description: Examines key issues in the market entry and development of foreign banks in the People's Republic of China using data collected from 37 interviews and questionnaire surveys. This book discusses a range of factors such as motives, entry mode, location choice, entry strategies and competitive advantages.