In search of stupidity

By Merrill R. Chapman

Subjects: Marketingpolitik, Hochtechnologiesektor / Computerindustrie / Softwareindustrie / Marketingpolitik / USA / Welt, Management, Case studies, Computer industry, Welt, USA, Computerindustrie, Misserfolg, Hochtechnologiesektor, Computer software industry, Softwareindustrie, Business failures

Description: A humorous book that takes a look at some of the most influential marketing and business philosophies since the 1980s and, through the dark glass of hindsight, provides an educational and entertaining examination of why they didn't work for many companies.