Exploring Visual Design

By Joseph A. Gatto, Albert W. Porter, Jack Selleck

Subjects: Art, Visual perception, Technique

Description: The design of a work of art is its plan. Design can refer either to the way a piece is organized or to the piece itself. We might talk about the design of a fine piece of sculpture, a startling painting or photograph, an unusual building, or an interesting layout for an advertisement. When someone says "That's a great design!," he or she is recognizing a sense of visual order -- different parts brought together to make a whole. - Introduction.