Black social dance in television advertising

By Carla Stalling Huntington

Subjects: African American influences, African American dance, African Americans, Television advertising, Anthropological aspects, United states, civilization, African american dance, Civilization, Popular culture, united states, Popular culture, African americans, social life and customs, Dance, history, Social life and customs, Dance, Social aspects, History

Description: "This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a culture that has drawn upon African-American arts to sell products"--Provided by publisher.