Industrial design, competition and globalization

By Grete Rusten

Subjects: International Competition, Competition, international, Industrial management, Globalization, Industrial design

Description: "Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industrial design within the contemporary economy"--Provided by publisher.