The Decisive Moment

By Jonah Lehrer

Subjects: Sociology, Nonfiction, Decision making

Description: In The Decisive Moment, Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer and others, as well as the world's most interesting 'deciders' – from airline pilots, world famous sportsmen and hedge fund investors to serial killers, politicians and poker players. He shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis. Lehrer's goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?