Letterforms, bawdy, bad & beautiful

By Steven Heller

Subjects: Display type, Advertising layout and typography, Graphic design (Typography), History

Description: This book examines the history, evolution, and application of four specific genres of dynamic letterforms - hand-drawn, vernacular, humorous, and digitally driven. The book provides a historical context for each genre and explores the anatomy of its type, with a look at the form and function of representative examples. Selected full alphabets and letterforms are presented with text on their origins and analog or digital evolution, and work produced by a wide range of designers show how these typographic forms are applied.