Bridging the culture gap

By Penny Carté

Subjects: Management, Nonfiction, Business communication, Intercultural communication, Business etiquette, Business, National characteristics

Description: Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you're planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, Bridging the Culture Gap will ensure that your cultural awareness antennae are well tuned.